Role
Duties & Responsibilities
- Lead in strategy development through consumer & shopper analysis or operation effectiveness to yield best business results.
- Develop strategic Brand related Event Thematic / Campaign plans in line with the overall Brand plan and Category strategic plans objectives.
- Drive new ideas to enhance activation at point of purchase in order to achieve KPI.
- Anticipate competitor activation strategies and be proactive to counter or defence the category via activation.
- Responsible and closely manage brand activation in-store execution budget internal and external agencies and briefing for our brand.
- Manage & enlisting third party agencies in ensuring achievement of agreed KPI and company objectives.
- Instigate, develop and manage effective working relationships with business partners, internal and external, to achieve brand objectives.
- Using customer insight based on shopper behaviour , category data, feedback from the field sales manager to develop and execute activity that drives footfall and growth of the category / brand.
- Evaluate the effectiveness of activation plans in conjunction with field sales managers and cross functional stakeholders
- Supervision in product & skill training & of 3rd party agencies work force
- Refine & enhance existing thematic / event executions for subsequence campaigns
- Identify process, procedure and workflow improvements and to assist in retail & non retail activation implementation.
- Develop activation guideline and execution standard
- Audit the quality of 3rd party activation and ensure they adhere Fonterra SOP
- Conduct regular activation