Role
Duties & Responsibilities
- Provide designs for brand/marketing assets including website design & prototyping, email design, promotional banners, adapting conceptual layouts and existing designs to work in various formats, including print materials and more
- Ideate with all digital touch points in mind; from social media campaigns to web collateral depending on clients’ identity and needs.
- Conceptualize, create templates, produce mock-ups, improve the quality of existing graphics, and run user testing on work produced.
- Ability to edit basic videos with video editing software's, have good graphic design sense.
- Ensure aesthetics also are aligned with usability, accessibility, and web standards Thorough multiple avenues such as colors, images, text style, and layout that complement the brief.
- Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.
- Translate and create marketing requirements into compelling, appropriate campaigns and designs.
- Manage and produce digital design work, including banner sizing and versioning.
- Translate wire-frames into simple, easy-to-use User Interfaces.
- Ensure consistency of brand and creative across digital customer touch points.
- Stay current on industry trends and help inspire follow colleagues.
- Present the design to clients or the art director.