Role
Duties & Responsibilities
- Meet and liaise with clients to discuss and identify their advertising requirements
- Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget
- Present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client
- Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies
- Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both
- Ensure that communication flows effectively
- Negotiate with clients and agency staff about the details of campaigns
- Present creative work to clients for approval or modification
- Handle budgets, manage campaign costs and invoice clients
- Monitor the effectiveness of campaigns
- Make pitches, along with other agency staff, with the aim of securing new business for the agency.
- Be the primary point of contact and build long-term relationships with customers
- Management skills: ability to effectively plan, organize and execute day to day tasks.
- Help customers through email, phone, online presentations, screen-share and in person meetings
- Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
- Ensure the timely and successful delivery of our solutions according to customer needs and objectives
- Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
- Forecast and track key account metrics
- Excellent time and project management skills.
- Ability to work quickly and accurately on an independent basis; giving great attention to details and displaying the initiative to quickly identify and resolve matters and discrepancies.
- Researching and understanding the prospects, which may involve gaining technical or specific knowledge.
- Meeting potential customers with the aim of winning new business.
- Good presenting skill: Able to presenting to key decision makers ideas / conclusions to prospects and / or customers.
- Coordinates company’s services to defined customer(s) while representing the customer’s interest and serving as the customer’s liaison.