Summary of Principal Job Responsibility:

The ability to create aesthetically beautiful work according to the different requirements and identities of assigned clients with digital touchpoints in mind.

Specific Job Duties and Responsibilities:

• Provide designs for brand/marketing assets including website design & prototyping, email design, promotional banners, adapting conceptual layouts and existing designs to work in various formats, including print materials and more.

• Ideate with all digital touch points in mind; from social media campaigns to web collaterals depending on clients’ identity and needs.

• Conceptualize, create templates, produce mock-ups, improve the quality of existing graphics, and run user testing on work produced.
  
  
• Ability to edit basic videos with video editing softwares, have good graphic design sense.

• Ensure aesthetics also are aligned with usability, accessibility, and web standards Thorough multiple avenues such as colors, images, text style, and layout that complement the brief.

• Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision.

• Translate and create marketing requirements into compelling, appropriate campaigns and designs.

• Manage and produce digital design work, including banner sizing and versioning.

• Translate wireframes into simple, easy-to-use User Interfaces.

• Ensure consistency of brand and creative across digital customer touch points.

• Stay current on industry trends and help inspire follow colleagues.

• Present the design to clients or the art director.

• Be an expert on the clients’ product, services, or company.

The above functions are by no means exhaustive. The responsibilities of the Position will be reviewed/amended from time to time to reflect the business needs of the Company.

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